Behind The Scenes

Hi, I’m Seb James — a UK-based 3D artist and the founder of Pixel Deluxe, a studio specialising in high-end product and packaging visualisation.

For the past 10 years I've helped brands create clean, premium CGI imagery for e-commerce, social media, and marketing.

I’ve worked with global brands including Vacation, Eadem, Discothèque, Tens, and Heights. With Vacation, I supported the brand from its pre-launch phase — creating CGI visuals that allowed their team to test and refine packaging before production — and have since gone on to produce imagery across nearly their entire product range.

Alongside product visualisation, I bring a strong background in motion graphics and VFX. I previously spent 6 years as Head of Motion at ABF Pictures, producing content for TV commercials and social campaigns, and earlier in my career worked on large-scale motion graphics projects for airlines including Etihad, South African Airways, TUI, HMSF and Kuwait Airways — creating everything from motion graphics to fully realised, high-end 3D aircraft interiors.

With 20 years of experience in 3D and multimedia, I focus on delivering highly realistic, detail-driven visuals that elevate products and align closely with each brand’s identity.

Whether you need imagery for an upcoming launch, packaging development, or ongoing marketing content, I aim to make the process straightforward, flexible, and reliable.

Many thanks for viewing my website.

Looking for motion graphics?

Check out my motion graphics portfolio at www.madebyseb.co.uk, or view my showreel below: