Behind The Scenes

Hi, I’m Seb James — a UK-based 3D artist and the founder of Pixel Deluxe, a studio specialising in high-end product and packaging visualisation.

For the past 10 years I've helped brands create clean, premium CGI imagery for e-commerce, social media, and marketing.

I’ve worked with global brands including Vacation, Eadem, Discothèque, Tens, and Heights. With Vacation, I supported the brand from its pre-launch phase — creating CGI visuals that allowed their team to test and refine packaging before production — and have since gone on to produce imagery across nearly their entire product range.

Alongside product visualisation, I bring a strong background in motion graphics and VFX. I previously spent 6 years as Head of Motion at ABF Pictures, producing content for TV commercials and social campaigns, and earlier in my career worked on large-scale motion graphics projects for airlines including Etihad, South African Airways, TUI, HMSF and Kuwait Airways — creating everything from motion graphics to fully realised, high-end 3D aircraft interiors.

With 20 years of experience in 3D and multimedia, I focus on delivering highly realistic, detail-driven visuals that elevate products and align closely with each brand’s identity.

Whether you need imagery for an upcoming launch, packaging development, or ongoing marketing content, I aim to make the process straightforward, flexible, and reliable.

Many thanks for viewing my website.

Looking for motion graphics?

Check out my motion graphics showreel below: